HomeWise

Our flagship platform: AI helping Singapore caregivers find the right elderly home-safety products, check subsidies, and get plain-language advice — free, in four languages.

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The Project

Caring for an ageing parent means a hundred decisions nobody prepares you for: which grab bar is safe, which seller ships from Singapore, what subsidies exist, and how to understand it all in your own language.

The Challenge: Product information is scattered across marketplaces, quality is inconsistent, overseas sellers add risk, and subsidy schemes are hard to understand. Caregivers burn days researching what should take minutes.

Our Solution: HomeWise — an AI platform with a curated catalogue of elderly-appropriate, Singapore-shipped products, an AI Advisor for plain-language guidance, and a subsidy calculator that explains what support families may qualify for. Built from caregiver interviews, in service of safe, independent ageing in place.

9
Product Categories
6
Marketplaces Compared
4
Languages

What We Built

AI Advisor

Plain-language guidance for care decisions:

  • Product recommendations matched to real needs
  • Subsidy eligibility explained simply
  • Answers in English, 中文, Melayu, தமிழ்
  • Free to use, no sign-up required

Curated Product Catalogue

Every product screened before it's listed:

  • Elderly-appropriate products only
  • Singapore-shipped sellers only
  • Rating and sales thresholds enforced
  • Compared across six marketplaces

Subsidy Calculator

Government support, translated into plain language:

  • Eligibility checks in minutes
  • Guidance before families spend out of pocket
  • OT visit preparation support

Built With Caregivers

Grounded in real caregiver research:

  • Developed from caregiver interviews
  • Part of the SUSS Venture Builder programme
  • Caregiver workshops in preparation

The Live Platform

HomeWise — live platform at homewise.sg

HomeWise live at homewise.sg — helping Singapore caregivers make care decisions in minutes, not days.

The Result
HomeWise is live and free for Singapore caregivers, part of the SUSS Venture Builder programme, and invited to showcase at Global Innovation Forum 2026. Funded by Askinco's own operations — built to serve families, not grant cycles.

Try HomeWise

Free, no sign-up, takes under three minutes.

Visit homewise.sg

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