From Startup to Scale: Hitting MRR Targets
How we help founders set realistic MRR targets stage by stage — and actually hit them.
Read Article →The company behind HomeWise — AI for an ageing Singapore
Askinco builds AI-powered platforms that help Singapore families care for their elders. Our flagship, HomeWise, gives caregivers product guidance and subsidy help — free, in four languages. Funded by our own operations — not dependent on any single grant.
Visit HomeWise About AskincoOur flagship platform
AI for caregivers, built in Singapore
HomeWise helps caregivers compare home-safety products across six marketplaces, check subsidy eligibility, and get plain-language advice — in English, 中文, Melayu, தமிழ்.
- Curated products across 9 categories — Singapore-shipped only
- AI Advisor and subsidy calculator, free to use
- Invited to showcase at Global Innovation Forum 2026 (SUSS Venture Builder)
Built with caregivers, for caregivers
Caring for an ageing parent means a hundred decisions nobody prepares you for. HomeWise was built from caregiver interviews to take three of the hardest off your plate — in service of safe, independent ageing in place.
Which product is safe and worth it
Curated home-safety products only — Singapore-shipped, elderly-appropriate, checked against real marketplace listings. No guesswork, no overseas surprises.
What help you're entitled to
Subsidy eligibility explained in plain language, so families understand what support exists before they spend out of pocket.
Understanding it in your language
English, 中文, Melayu, தமிழ் — because care decisions are family decisions, and families in Singapore speak more than one language.
And we're not stopping at the screen: we're preparing hands-on caregiver workshops across Singapore.
Operators, not idealists
We've run e-commerce and digital marketing operations for nearly two decades. That revenue funds our platforms — so the mission doesn't depend on any single grant. Profitable operations first, impact platforms on top.
Need marketing or a website? Our services arm funds our platforms — and grows businesses across Singapore, Bangkok, and Vietnam.
See ServicesLatest Articles
Insights from nearly two decades of running profitable digital businesses.
AI Automation for Digital Marketing
How to use AI to automate repetitive marketing tasks without losing the human touch your customers need.
Read Article →Why Your Paid Ads Aren't Working
Common mistakes founders make with Google & Meta ads, and exactly how to fix them without wasting budget.
Read Article →Building for an ageing Singapore
Follow HomeWise, or talk to us about working together.
Visit HomeWise Contact Us