We started by asking questions nobody was asking
Why is elderly care product access so hard in Singapore? Why is sustainable fashion still a luxury? Instead of just offering services, we decided to build the answers.
What ASKinco Stands For
ASK
Core insight-driven approach
Ask the right questions about your customers, market, and competitors
Search for insights through data, research, and analysis
Answer customer problems with targeted strategies and solutions
inco
Company/community angle
Solution Partner, Not Vendor — We work with you, not for you. Your success is our success.
Collaborative Approach — We integrate with your team, systems, and goals seamlessly.
Community-Minded — We build lasting relationships that grow over time.
Inclusive Growth — We help founders, teams, and communities scale together.
Our Values
Insight-Driven
We make decisions based on data, customer research, and market understanding—not guesses.
Action-Oriented
We turn insights into concrete strategies. Ideas matter only if they drive real results.
Collaborative
We're true partners. Your challenges become our challenges, and we solve them together.
Growth-Focused
Every strategy, every tactic, every decision is designed to accelerate your growth.
Innovation-Led
We leverage AI, automation, and cutting-edge tools to give you an unfair advantage.
Community-Building
We support founders, entrepreneurs, and teams building meaningful ventures across Southeast Asia.
Our Story
Askinco began in e-commerce and digital marketing — nearly two decades of wholesale apparel and campaigns across Singapore, Bangkok, and Vietnam. That work taught us supply chains, customer acquisition, and how to run a profitable operation.
HomeWise, our flagship, began as a SUSS project and grew into a working AI platform for Singapore caregivers — now part of the SUSS Venture Builder programme and invited to showcase at Global Innovation Forum 2026.
We fund this work ourselves: revenue from operations we already run goes straight into product development — so the mission doesn't depend on any single grant.
Alongside HomeWise, we also run Orangeba, a sustainable fashion brand — same principle: real problems, honest solutions.
Built to Last, Built in Singapore
Askinco Pte Ltd is a Singapore-incorporated company. One team, real P&Ls, founder accountability. When you work with Askinco, you're working directly with operators who build and run their own platforms.
Caregivers — HomeWise is built for you. Real problems, real help: homewise.sg
Impact partners — Partner with founders who've proven business fundamentals first. We're realistic about scaling, not idealistic.
Brands & businesses — Our services arm offers the same digital marketing that funds our platforms: see services.